WELCOME TO INTERNATIONAL JOURNAL OF ART AND DESIGN

International Journal of Art and Design (IJAD) is a double-blind peer reviewed journal that provides once per year publication of articles in the field of Creative Arts, Visual Communication, Design Technology & Humanities. IJAD aims in bringing together researchers to participate in sharing ideas and findings in the field of high quality papers on theoretical developments and practical applications in art and design. Original research papers and state-of-the-art reviews are invited for publications. It also hopes to encourage a culture of writing and publishing among lecturers, inside and outside of Universiti Teknologi MARA.

    

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The Use of Anthropomorphic Agent in Movie: Case study of Cast Away (2000)

 

ABSTRACT

This paper presents a case study of a Hollywood blockbuster movie called Cast Away (2000). The analysis is based on two anthropomorphism theories called Familiar Thesis and Comfort Thesis. Categorised under adventure drama, Cast Away (2000) depicts a story of a Federal Express executive named Chuck Noland who survives a plane crash and is stranded on an uninhabited island in the Pacific for four years. Cut off from the modern world, Chuck adapts to the harsh environment of the tropical island by salvaging FedEx packages washed up on the beach. One of the packages contains a Wilson volleyball which later in the plot becomes Chuck’s companion. This study employs a scene-by-scene analysis approach to understand how anthropomorphism theories are exploited and presented in the plot. From this, several important scenes that promote the meaning of life and social relationships have been discovered. In this regard, the study concludes that the Wilson volleyball is not just an advertising gimmick but an anthropomorphic agent that helps provide companionship, care, comfort and motivation which are essential for human survival.

 

Keywords: Anthropomorphism, Familiar Thesis, Comfort Thesis, Cast Away

 

Contemporary Painting Based on The Philosophical Meaning of Surakarta Classical Batik

 

ABSTRACT

This article is a result of a study to create contemporary paintings that have a local identity and character. The ideas of paintings creation are based on the philosophical meaning of Surakarta classical batiks, such as Sidoasih, Sidomukti and Sidoluhur which teach noble guidance about the life expectancy, existence, establishment, behavior and glory. Material related to forms and philosophical meanings is developed and linked to life today. The method of painting creation uses development research with steps that are namely: (1) information collecting, (2) development of the preliminary product, (3) preliminary product testing, (4) main product revision and (5) main field testing. The results of the study are contemporary paintings with a symbolic approach created using block, brushstroke and drip techniques on mixed media. The ideas behind paintings produced are representatives of the philosophical meanings of classical batik of Surakarta that are adapted to current life.

 

Keywords: Philosophical Meaning, Classical Batik, Painting, Contemporary