International Journal of Art and Design (IJAD) is a double-blind peer reviewed journal that provides twice per year publication (in February and August) of articles in the field of Creative Arts, Visual Communication, Design Technology & Humanities. IJAD aims in bringing together researchers to participate in sharing ideas and findings in the field of high quality papers on theoretical developments and practical applications in art and design. Original research papers and state-of-the-art reviews are invited for publications. It also hopes to encourage a culture of writing and publishing among lecturers, inside and outside of Universiti Teknologi MARA.

IJAD is a refereed open-access journal indexed in MyJurnal and Google Scholar, and published biannually (in February and August every year)








Study on Moral Message Pragmatic and Aesthetic on The Image for the Young Generation



This study intends to find the value of (moral) a philosophical-pedagogical. This point is an attempt to convey the fundamental and useful information for the younger generation and preservation of art and culture in Indonesia. Indonesia has the diversity and values of local wisdom (called the Java community is loaded with valuable local culture). Transformation of information in the form of values, especially the younger generation is perceived setbacks, therefore efforts to maintain the valuable values can be done in many ways. One way to study this is a delivery to the media image. Picture is for example an image signs, billboards, posters, banners, murals, etc.. The images are now presented / displayed in strategic places so that the people, especially the younger generation can read at any time. The hope is that the younger generation can implement in their daily lives. 


Keywords: Pragmatic, Aesthetic, Moral, Media Images, Philosophical-Pedagogical