International Journal of Art and Design (IJAD) is a double-blind peer reviewed journal that provides twice per year publication (in February and August) of articles in the field of Creative Arts, Visual Communication, Design Technology & Humanities. IJAD aims in bringing together researchers to participate in sharing ideas and findings in the field of high quality papers on theoretical developments and practical applications in art and design. Original research papers and state-of-the-art reviews are invited for publications. It also hopes to encourage a culture of writing and publishing among lecturers, inside and outside of Universiti Teknologi MARA.

IJAD is a refereed open-access journal indexed in MyJurnal and Google Scholar, and published biannually (in February and August every year)








An Investigation of Utilising Hashtags to Enhance Teaching and Learning Experiences among Art Students



This paper aims to investigate the visibility of students’ artwork by utilising hashtags as a management tool to enhance their teaching and learning experiences. This study uses primary data analysis from 269 arts students from various universities in Malaysia who were randomly chosen. The questionnaires were distributed at these universities/colleges and sent online for the respondents to participate in the questionnaire. The data was analysed based on descriptive analysis such as frequency counts, validity and means by using Statistical Package for Social Sciences (SPSS). Based on the preliminary study, students have indicated that they prefer the lecturers to incorporate social media in their teaching and learning as they found it more relaxing and entertaining. By encouraging students to include hashtags to label their artworks via social media, the visibility of their artwork will be enhanced thus improving the chance for them to be discovered by potential employers. This paper concludes that by using hashtags, there is a significantly high level of potential for teaching and learning to be a more fun and engaging learning experience where students connect, share their artworks, gather ideas and receive comments from a wider audience including their peers, artists or even experts in the field.


Keywords: Hashtag, social media, e-learning, art, teaching, learning.