Visitors’ Behavioral Patterns and the Interactive Models at the Penang House of Music, Malaysia



As a world-class tourist destination, Penang or "The Pearl of Orient" is a very widely known state in Malaysia and abroad, where there are various notable attractions available in this state such as dazzling beaches, heritage landmarks, delightful street food, and several other. Nonetheless, there are several Malaysians who do not realize that there is a considerable number of interactive museums in the state of Penang. The interactive museums in Penang also provide top-notch and first-class collections and facilities that could lure local visitors and tourists from all over the world. Besides the city-state of Kuala Lumpur and Malacca which is becoming the center of attraction for tourists, Penang is another state that receives lots of tourists from numerous parts of the world. Through observation, tourists visit Malaysia, not only for their interest in Malaysian culture, heritage as well as foods but tourists from different parts of the world nowadays are heading towards museums for, they realize that museums offer many things they could learn from. In discussing museums, Penang offers museums of many kinds. The Penang House of Music, as an example, is Penang's most well-known interactive museum which features an unparalleled variety of interactive models. This interactive museum is one of the well-received museums in Penang by both local visitors and tourists. The interactive models introduced at the Penang House of Music are among the finest in Penang, which is discussed in this article. As one of the World Heritage Sites, the city of Georgetown, the capital of Penang, is believed to consist of the greatest number of interactive museums in Malaysia, which have the potential to expand aggressively. Other than discussing models of interactive museums, this article also analyzes the behavioral pattern of the visitors at the Penang House of Music, as these topics are linked to each other. This is because the models at the interactive museums influence the behavioral pattern of visitors in terms of attendance at the museums regardless of age, educational background plusthe purpose of visit. The central issue in this paper will however emphasize more on the interactive models to relate to the museum’s effort in attracting more returners.


Keywords: Penang, interactive museum, models, behavioral pattern


An Investigation of Utilising Hashtags to Enhance Teaching and Learning Experiences among Art Students



This paper aims to investigate the visibility of students’ artwork by utilising hashtags as a management tool to enhance their teaching and learning experiences. This study uses primary data analysis from 269 arts students from various universities in Malaysia who were randomly chosen. The questionnaires were distributed at these universities/colleges and sent online for the respondents to participate in the questionnaire. The data was analysed based on descriptive analysis such as frequency counts, validity and means by using Statistical Package for Social Sciences (SPSS). Based on the preliminary study, students have indicated that they prefer the lecturers to incorporate social media in their teaching and learning as they found it more relaxing and entertaining. By encouraging students to include hashtags to label their artworks via social media, the visibility of their artwork will be enhanced thus improving the chance for them to be discovered by potential employers. This paper concludes that by using hashtags, there is a significantly high level of potential for teaching and learning to be a more fun and engaging learning experience where students connect, share their artworks, gather ideas and receive comments from a wider audience including their peers, artists or even experts in the field.


Keywords: Hashtag, social media, e-learning, art, teaching, learning.


A Study of 'Pantuns' in The Modern Malaysian Art



The visual artwork functions as a delivery platform in expressing personal thoughts of an artist. The classical Malay literature has gained the attention of several Malaysian artists in their painting artworks since the 1960s. The Pantun as a traditional genre of poems becomes one of the major interests among the artists. The objective of this paper is to conduct an academic study on the forms and meanings of pantuns in the painting artworks by artists such as Mohd Tajuddin Gendut and Ramli Salleh. Content analysis is the methodology used in examining the artworks which focus on the formalistic analysis and iconographic approach in understanding the intended meanings by the country’s artists in their art and paintings. Findings show that the artists tend to transmit their messages about life and culture in the society which they represent in addition to expressing their appreciation towards the beauty of classical Malay literature as a Malay traditional heritage. It is hoped that from this study, the new generation of artists will preserve the elements of literature in their art activities


Keywords: Malay Classical Literature, Pantuns, Art and Paintings, Meaning


Analisis Iklan Video Hari Raya Petronas “Pulang ke Ke pangkuan Ibunda”



Kajian ini membincang kan tentang imej kampung yang digambarkan di dalam iklan video hari raya terbitan Petronas berjudul Pulang Ke Pangkuan Ibunda (2014) yang disiarkan melalui laman YouTube rasmi di Iklan video yang berdurasi dua minit lima puluh lapan saat (00:02:58) ini memaparkan kisah sebuah keluarga di kampung membuat persiapan menyambut hari raya. Dengan menggunakan kaedah “Shot-by-Shot Analysis” dan “Semiotic Analysis”, penulis ingin mengetahui bagaimana iklan video ini membawa makna tentang signifikasi imej kampung dengan warisan dan budaya masyarakat Melayu. Untuk tujuan tersebut, satu perisian Video Annotaion Research Tool (ANVIL) telah digunakan untuk proses pengkodan. Hasil dari analisa yang dijalankan, penulis mendapati bahawa elemen-elemen visual dan naratif dalam iklan video ini walaupun kelihatan klise, mampu memberi kesan dari segi emosi kepada penonton serta memberi kaitan dengan Petronas dan aspirasi kerajaan.


Kata kunci: Imej Kampung, Iklan Video, Petronas