A Study of Form and Content of Bracelets from The Textile Museum Collections

 

ABSTRACT

Bracelets have been important items of adornment among Malaysians, especially for women. From the time of the Melaka Sultanate and many centuries before that, bracelets have become one of the essential pieces of jewelry to be worn. There are many types of bracelets with a variety of names. The focus of this study is on bracelets. There were 7 bracelets used as a study material collected from the Textile Museum. The lack of resources and collections available in the museums was the main problem of the study. The main objective is to identify and categorize the motifs of the bracelets. A qualitative method was used. The primary data was obtained through observation and interviews while the secondary data included photographs and writing materials. The results indicated different categories of motifs. The collection of the data was analyzed according to motifs and subject matters. The motifs of the bracelets were from flora, fauna, geometric, organic, and nature. Most of the bracelets were decorated with numerous repeated motifs. This study can be continued by pursuing more in-depth on the bracelets from the aspect of their motifs and their relationship with the meaning of the motif.

 

Keywords: Bracelets, Influence, Jewelry, Meaning, Motif

 

A Study of Woodcarving Motifs on Traditional Malay Houses in Kuala Pilah, Negeri Sembilan

 

ABSTRACT

Malay woodcarving contains a rich history derivative of the cultural identity, beliefs, customs, and traditions of the Malay people. It is deemed as an important and integral part of vernacular architecture in Peninsular Malaysia. Traditional Malay houses are representative of the ancient aptitudes of the workmanship with opulent ornamentations as they reflect the socio-cultural identity of the Malay world. Previous research on woodcarving motifs immensely centred on the east coast of Malaysia, requiring more investigations of woodcarvings motifs on the southwest coast. The objective of this study is to identify the woodcarving motifs on traditional Malay houses in Kuala Pilah, Negeri Sembilan by using a qualitative method such as primary data involving photography. The results indicated different categories of motifs such as fauna, flora, geometry, still life and combination motifs. On this basis, it is hoped that this study could serve as a reference concerning the cultural heritage of woodcarving motifs and Malay traditional houses in Kuala Pilah, Negeri Sembilan and it is recommended that further exploration should be carried out more concerning woodcarving motifs and traditional Malay houses on the southwest coast.

 

Keywords: Motifs, Traditional Malay Houses, Woodcarving,

 

Drypoint Printmaking: Alternative Material and Technique for Open and Distance Learning (ODL)

 

ABSTRACT

Drypoint refers to an intaglio sub-section printmaking technique (non-acid technique) of which a rough needle is used to make scratches across the plate (metal or copper plate) surfaces. Since March 2020, the education system is one of the sectors which has been affected by the pandemic and the process of teaching and learning was determined to be delivered through Open Distance Learning (ODL). Since drypoint printmaking is a part of the Fine Art education syllabus, this research aims to explore an alternative in drypoint printmaking, especially in the exploration of material and techniques without compromising the aesthetic and rules in drypoint. The method that will be used in this research is qualitative research through exploratory action research approach. This method is significant in terms of exploring other alternatives in substituting the role of equipment such as etching press and other possible materials. In this research, the comparative method from the aspect of material and technique will be used since it involves comparing circumstances, classes, cultures, or anything that are similar and yet different in comprehensible ways. The outcome from this study will produce the result of whether the alternative method and technique can achieve the same kind of quality as the common practice of the drypoint printmaking technique. Based on the findings, the researcher will develop a formal guideline for educators and art practitioners to expand this alternative technique as an approach in achieving the best quality of drypoint printmaking artworks without having to worry about lack of experience in an art studio environment or complete equipment. In the future, there should be more exploration, especially on the alternative material and technique in Drypoint printmaking.

 

Keywords: Alternative Process, Drypoint Printmaking, Fine Art Education, Open and Distance Learning, Teaching and Learning.

 

The Effectiveness of Instagram as a Marketing Tool for Naelofar Hijab

 

ABSTRACT

According to a survey conducted by the Malaysia eCommerce Industry, the hijab industry in Malaysia is a very profitable business that is expected to generate US $5.9 billion by 2024, according to the survey. Because of this, the study investigates the effective marketing strategy of the Naelofar Hijab brand as depicted on the Instagram platform to engage with the target audience. As a successful brand, this is even more important than other aspects of the Instagram marketing strategy. The AIDA model was used to analyze the ten most successful Naelofar Hijab Brand campaigns promoted on the Instagram social media platform. Naelofar Hijab was the most successful Brand that used Instagram as a marketing strategy tool to promote their products and grow their customer base and brand awareness. According to preliminary findings, Naelofar Hijab’s marketing communication research is primarily defined as a strategy on Instagram focused on viral marketing techniques to draw the audience's attention to the Brand itself rather than the product itself. Other competitors in the fashion hijab category are also taking advantage of the Instagram platform to market their products. Despite this, the marketing techniques employed by the Naelofar Hijab brand are more distinctive in fostering loyalty, trust, inspiration, and motivation in the Brand, as demonstrated by the Brand's founder, Noor Neelofa on her Instagram account. As a result of the AIDA model approach, the findings of this study will benefit the community by increasing knowledge and strengthening entrepreneurial skills in them, allowing them to develop a successful marketing strategy.

 

Keywords: AIDA Model, Instagram, Marketing Tools, Naelofar Hijab

 

The Four Series of Malaysian Banknotes: A Visual Analysis of Ringgit Symbol

 

ABSTRACT

The currency symbol depicts a country's currency name since the 19th century. The currency symbol is found as part of the design elements of a banknote identity, which also reflects the country's ethos. The ringgit has a long history beginning. However, this progress revealed the inconsistency of the ringgit symbol in each banknote series. This paper aims to analyze the evolution of the ringgit symbol circulated in the series of Malaysian banknotes and the changes it has gone through since it was first issued on Malaysian banknotes right up to the fourth series. Using visual analysis of the ringgit symbol in all four banknotes series issued by Bank Negara Malaysia, this study found that the currency symbol used for the ringgit had different characteristics, mainly in banknotes issued in the second series, which disrupted the ringgit identity. The ringgit would become remarkable if attention were given to developing and introducing the RM symbol. An in-depth study to introduce an ideal form of the ringgit symbol design could help innovate Malaysia's monetary identity.

 

Keywords: Ringgit Malaysia, Currency Symbol, Monetary Identity