International Journal of Art and Design (IJAD) is a double-blind peer reviewed journal that provides twice per year publication (in February and August) of articles in the field of Creative Arts, Visual Communication, Design Technology & Humanities. IJAD aims in bringing together researchers to participate in sharing ideas and findings in the field of high quality papers on theoretical developments and practical applications in art and design. Original research papers and state-of-the-art reviews are invited for publications. It also hopes to encourage a culture of writing and publishing among lecturers, inside and outside of Universiti Teknologi MARA.

IJAD is a refereed open-access journal indexed in MyJurnal and Google Scholar, and published biannually (in February and August every year)








Are You Well-Informed? Evaluating the Information Signage at the Kuching Waterfront, Sarawak: A Preliminary Study



Sarawak is a place that everyone should visit as this state is one of the most unassuming regions, with an interesting blend of historical attractions. Kuching Waterfront is the primary location to visit in Kuching city. It is an esplanade that stretches for about 900 meters along the south bank of the Sarawak River. It attracts locals and tourists as it offers a variety of food stalls, museums, street entertainment, and excellent views. In this regard, well-informative signage allocated at Kuching Waterfront is crucial, and should deliver various types of information: historical details, maps, and other features. Therefore, this study's objective was to evaluate the information signage at Kuching Waterfront by interviewing visitors and through observation made by the researchers. The findings obtained revealed that there is a need to revise or upgrade existing information signage. The study also highlights the necessity for the information signage to be more readable, informative and attract readers or viewers who could be tourists or pedestrians along the Kuching Waterfront. Collaboration between related bodies of the state tourism board or other agencies and designers to build information signage can be taken into consideration to enhance the main attraction of the city and make it more informative and appealing.


Keywords: Evaluation, Information Signage, Kuching Waterfront, Tourists, Sarawak


Analisis Iklan Video Hari Raya Petronas “Pulang ke Ke pangkuan Ibunda”



Kajian ini membincang kan tentang imej kampung yang digambarkan di dalam iklan video hari raya terbitan Petronas berjudul Pulang Ke Pangkuan Ibunda (2014) yang disiarkan melalui laman YouTube rasmi di https://youtube.com/PetronasOfficial. Iklan video yang berdurasi dua minit lima puluh lapan saat (00:02:58) ini memaparkan kisah sebuah keluarga di kampung membuat persiapan menyambut hari raya. Dengan menggunakan kaedah “Shot-by-Shot Analysis” dan “Semiotic Analysis”, penulis ingin mengetahui bagaimana iklan video ini membawa makna tentang signifikasi imej kampung dengan warisan dan budaya masyarakat Melayu. Untuk tujuan tersebut, satu perisian Video Annotaion Research Tool (ANVIL) telah digunakan untuk proses pengkodan. Hasil dari analisa yang dijalankan, penulis mendapati bahawa elemen-elemen visual dan naratif dalam iklan video ini walaupun kelihatan klise, mampu memberi kesan dari segi emosi kepada penonton serta memberi kaitan dengan Petronas dan aspirasi kerajaan.


Kata kunci: Imej Kampung, Iklan Video, Petronas