International Journal of Art and Design (IJAD) is a double-blind peer reviewed journal that provides twice per year publication (in February and August) of articles in the field of Creative Arts, Visual Communication, Design Technology & Humanities. IJAD aims in bringing together researchers to participate in sharing ideas and findings in the field of high quality papers on theoretical developments and practical applications in art and design. Original research papers and state-of-the-art reviews are invited for publications. It also hopes to encourage a culture of writing and publishing among lecturers, inside and outside of Universiti Teknologi MARA.

IJAD is a refereed open-access journal indexed in MyJurnal and Google Scholar, and published biannually (in February and August every year)








Packaging Development in order to Enhance Image of Thai Traditional Herb Product and Its Standard Suitable for China Export



This project is conducted underneath the project titled Packaging Development in order to Enhance the Image of Thai Traditional Herb Product "Kwang Thong - Golden Deer Brand" and Its Standard Suitable for China and International Export which focuses on the concept of having a notably universal and good logo. This project has obtained a grant from the National Innovation Agency (public organization) (NIA). Therefore, in order to approach the packaging development, it has to follow the principles of design, studying examples of products in both Thai and Chinese market, analysing participant responses and conducting several testing stages until the final result presented that the objectives have been achieved. The finding also revealed that the satisfaction of overall packaging design was at the Good Level.


Keywords: Packaging development, Northern Thai cultural identity, China market.


The Development of Thai Contemporary Art and Its Influences: Overlay Memories, Overlay Imaging and Individual Spiritual Identity



This project was the creative and qualitative research aimed to develop and disseminate the information through the project and its result related to 3 key concerns consisting of; 1. To study and develop the artworks that represented the individual spiritual development. 2. To analyse the gained specific insight associated with the art practice and its relationships to the artistic creative process and the artistic learning processes. 3. To study the artworks and its influences in terms of the development of the concept related to attitude, experiences, cultural roots, and the spiritual development. The research methodology would be the combination of the review of literature and the art practice exploration alongside with its analysis and discussion within the descriptive form. Through the research finding, it could be divided into 3 crucial parts, which are namely; 1. The artistic creative process (the process of art making) 1.1 The concept and its relationships to the background and cultural roots, 1.2 The artistic forms and techniques. 2. The artistic Learning Processes 3. The symbolism in art. In conclusion, the study highlighted that through the investigation of art practice and its knowledge dissemination within the various forms of the presentations, the researcher was convinced that the study of creative process and its analysis related to self-awareness, experiences, background, and local cultural roots might lead to the understanding of artists and their concepts. On top of that, these creative processes and their findings might generate the metaphorical images of the artistic learning process that represented both the value of art and infinite artist’s spiritual identity development.

Keywords: Artistic Creative Process, Artistic Learning Process, Symbolism in Art