International Journal of Art and Design (IJAD) is a double-blind peer reviewed journal that provides twice per year publication (in February and August) of articles in the field of Creative Arts, Visual Communication, Design Technology & Humanities. IJAD aims in bringing together researchers to participate in sharing ideas and findings in the field of high quality papers on theoretical developments and practical applications in art and design. Original research papers and state-of-the-art reviews are invited for publications. It also hopes to encourage a culture of writing and publishing among lecturers, inside and outside of Universiti Teknologi MARA.

IJAD is a refereed open-access journal indexed in MyJurnal and Google Scholar, and published biannually (in February and August every year)








Implementing Effective Communication Among Hajj Pilgrims



During the Hajj season, the pilgrims will perform their Hajj in the Holy Land of Mecca, Saudi Arabia houses. Performing hajj is the fifth principle of Islam and it is compulsory for all Muslims who have the physical and financial capability to perform Hajj at least once in their lifetime. For that, health quality is important to be preserved because it not only helps clear the flow of Hajj but also ensures the safety of the pilgrims’ journey. This study aims to evaluate the effectiveness of the communicative strategy by Utas Travel agency in creating the awareness of healthcare services for the pilgrims. Data analysis will be employing the qualitative approach. Interviewing will be adopted onto the pilgrims who have performed Hajj for a few years ago and for the first time. Interview will be done onto about 50 pilgrims using openended questions and data will be analysed using thematic analysis. The research outcome will benefit Utas Travel agency in identifying an effective communicative strategy in creating a healthcare service model awareness for pilgrims. This study can add to the pool of knowledge. The purpose of the study is therefore to develop an effective communication model for promoting the Hajj sector.


Keywords: Strategy, Communication, Health, Awareness, Pilgrims


Interpreting the Batik Motif and Pattern in Mohd Nor Mahmud’s Painting: Pakai Semutar Kain Lepas



This study discusses the visual characteristic illustrated in a painting inspired from the traditional Malay batik design, called “Pakai Semutar Kain Lepas” created by Mohd Nor Mahmud. Visual analysis approach was chosen and highlighted through the application of line, shape, texture, balance, repetition and space. Indeed, the analysis discovered that the artwork expended with varieties of motifs design, which harmonized a unique pattern. The results also stated about seventeen motifs that were formed from the floral and pucuk rebung (bamboo shoots) motif. In fact, the composition was significantly composed based on five vertical panels within the landscape format. This painting was one of the artworks that was created through batik methods. This approach is actually an option in how batik was explored into fine art practice and was displayed in a gallery.


Keywords: Motif, Pattern, Painting Batik